The Story Behind Kshethra Group's Managed Farmland Model

There was a time earlier back in 2015 when a particular kind of silence settled over farmland once the sale was done. The papers were signed, the boundary was marked and then nothing. No one watered it, no one watched it and basically no one actually took responsibility for its upkeep

Traditionally, farmland was purchased largely as a long-term investment. But as Bengaluru's professional workforce grew, so did the aspirations of land buyers. They no longer wanted land solely for appreciation; they wanted a place where they could spend weekends, reconnect with nature, experiment with small-scale farming, give something tangible as a legacy to their kids and enjoy a slower pace of life away from the city.

The reality, however, was very different. Instead of enjoying their investment, owners found themselves worrying about weeds, broken fences, irrigation systems and security. Weekend visits became maintenance inspections and a burden of managing land arose.

It was this gap between ownership and experience that Kshethra Group set out to bridge. By bringing in the managed farmland model, the company made it possible for people to own farmland without the responsibility of maintaining it themselves in 2017, allowing owners to enjoy nature while professionals took care of everything behind the scenes.

The Gap Nobody Was Filling

Earlier, Managed farmland was a simple enough idea on paper: land near a growing city, bought as an asset, cared for by someone who actually knows how to care for it. In practice, most of the market skipped the management part and the buyer was left with promises. Kshethra Group summed up it farmland business model in four words: “You Own. We Manage.” And this time not just on papers, they executed every word of it. Owners hold the title. Kshethra takes care of everything else including farming, irrigation, security, upkeep and rest. So a plot an hour outside Bengaluru or Hyderabad doesn't turn into a weekly chore for its owners.

That single idea has grown into a company with projects across the growth corridors ringing Bengaluru, each within an hour's drive of the city and each sitting close to the industrial and IT belts that keep pulling land values upward. It is a practical kind of positioning; close enough for a weekend drive, close enough to the city's expanding infrastructure for the land to be worth more in a few years than it is today. Today, Kshethra owns 6 flagship managed farmland projects spanning South Indian states.

Land That's Meant to Be Used

What sets Kshethra's projects apart is that none of them are meant to sit untouched between visits. Each one is built around its own theme, almost like a small world an owner can step into. Woodstork Hills, Boho Green Hills, Westwoods, Advaya Bali, Tuscany County, The Santhani;  6 projects, 6 very different moods/themes. Boho Green Hills keeps things relaxed and informal, close to the airport. Tuscany County borrows the unhurried elegance of the Italian countryside. Advaya Bali goes furthest of all, recreating the spirit of Bali itself like carved entry gates, tropical gardens, a café called Seminyak and quiet spaces built for meditation rather than meetings.The Santhani is inspired by a way of life rooted in Sanatan Dharma. West woods is inspired by European Charm.

None of the theming is decoration for its own sake. It adds up to a goal of providing the holistic mood and the meditative natural environment to the buyer/owner of the farmland. For instance, at Advaya Bali, the goal is to bring together spirituality and stillness like cultural performances, meditation zones, gardens designed to slow a person down rather than impress them for five minutes and be forgotten. It is a reminder that Kshethra thinks of its farmlands less as plots and more as places people will actually come back to.

The Person Behind the Model

The idea for all of this traces back to one person: Kamakshi Jyosna. She trained as an architect, first in Hyderabad, then in the United States, where she studied residential and landscape design, the kind of work that asks how people actually live inside a space, not just how it looks from outside. 

When she returned to India and started what would become Kshethra Group, she carried that instinct with her. The early years involved reading revenue records, sorting out boundaries, learning the slow rhythm of land approvals herself. That grounding still shows up in how the company runs today. Kshethra didn't start with a big vision statement. It started with a smaller, more honest question: if someone buys land outside the city, who actually looks after it? Her answer became the company.

Recognition, and What's Next

That answer has started to get noticed beyond Kshethra's own customers. In 2025, the company won the ET Achievers Award for Excellence in Premium and Eco-Friendly Farmland, a notable recognition for a model built less on scale and more on how consistently it delivers what it promises.

Kshethra today is still, at its core, a managed farmland company in South India. But it is also expanding outward, into villa projects,  continuing to create distinctive tranquility and prosperity for its clients. 

The Promise That Doesn't Change

Whatever the project or the theme, every one of them comes back to the same question the company started with: if someone owns this land, will it actually be looked after? For the families who now own a plot at Woodstork Hills, or a Balinese-style retreat at Advaya Bali, or a stretch of Tuscan countryside at Tuscany County, that question which by the way is quietly answered every single day, is the real product. The theme, the architecture, the café or the meditation space all matter. But underneath it is the same commitment the company was built on: you own it, we manage it and we mean it.